At NOVEL, we believe that it's up to the brands that are making apparel to take responsibility for it at the end of its life. That's why we've created a take-back program called, AFRESH, pronounced, uh-fresh but if you want to pronounce it eh-fresh because you're Canadian, we're down with that too.
AFRESH means again but in a new and different way.
The most sustainable thing you can do with a garment is make it last as long as possible. With this in mind, we take your well-loved NOVEL apparel and turn it into something new, extending the life of the textiles and keeping it out of landfills for as long as possible.
Here's an infographic on how it works:
HOW IT WORKS
First things first, in order to participate in our take-back program, you need some NOVEL gear to start with.
Care for it like you care for your plants, pets or significant other. Not sure how? Check out or care instructions here.
When it's torn, consider having it mended at a local alterations and repairs shop. Or if it's stained, get it embroidered over the stain or overdye it with natural indigo (here's the blog about that)!
Before sending it back to us, make sure it's washed. We like to keep things clean around here.
Our take-back program will evolve over time and we want to make sure you have the most up-to-date info on how to send back your apparel so be sure to check our website for the current status of AFRESH.
Your shirt is over a year old or hopefully two or more and it's really time to part ways. We know it's hard but we'll give it new life, we promise.
Send it back to OR drop it off to:
Please include your name and e-mail address so we can e-mail you a code for your next purchase.
Also, consider the shipping materials you send it back in or drop it off in. We encourage you to use paper, cardboard or something recyclable (avoid plastics if possible) and we'll make sure it gets recycled properly.
Once we receive your item we will keep it out of the landfill by transforming your shirt into stuffing for pillows, kids apparel and other small accessories because we're wizards like that.
We will also send you a 10% discount on your next purchase as a thank you for doing the right thing.
Closing the loop is important to us. With over 20,000 metric tons of textiles waste going to the landfill every year in Metro Vancouver alone, it's time to step it up and take responsibility. We cannot do it alone! Help us by taking part in our AFRESH take-back program. Together, we can do it.