MISSION | Create, design and supply rad products that inspire environmentally conscious lifestyles.

i like turtles conscious


Conscious: We're making sustainability cool by designing apparel that means you don’t have to sacrifice style to make the most sustainable choice. Our aim is to create apparel with the most minimal impact on the planet while taking responsibility for it at the end of its life through our take-back program, AFRESH.

made in vancouver mountains


We're always keeping it local. Whether it's beer, art or food. Supporting and collaborating with other local businesses and entrepreneurs is our jam. We partner with emerging local artists to create designs for NOVEL and we are always looking for other rad brands to collab with. If you're an artist, graphic designer or other local business that's looking to collab, shoot us an e-mail at info@novelsupply.com.

rad conscious vancouver apparel


Making the most conscious choice shouldn't be so hard. We love comfortable basics, rad prints, minimalistic design, natural fabrics and non-toxic everything. Simple as that.



A locally-inspired conscious apparel company based in Vancouver, BC.

Our apparel is designed with the urban adventurer in mind. We love weekend getaways to cozy cabins, exploring the local mountains, bike crawls, craft brew, seawall strolls, street art and hunting for the best cup of joe in the city. 

We care about this place we call home and want to leave it in better shape than we found it for future generations to come. That's why we make the most conscious choices when it comes to fabrics, inks, thread, packaging and shipping.



Photo by Cassandra Casley, Twist & Shutter

My name is Kaya Dorey and I am the Creator of NOVEL SUPPLY CO.

The turning point for me was when I realized that synthetic fabrics blends aren't biodegradable or recyclable. I thought to myself, why are we creating clothing that doesn't break down and making it out of chemicals and petroleum-based products when we wear it EVERY DAY?!

So, I went on a hunt to find clothing that was made from natural fabrics from brands that cared about the mark they left on the planet. I found myself wandering into stores that said "eco-friendly", "made locally" and "fair trade" but I could never find anything that suited my style.

I love comfortable basics, rad prints, minimalist design, relaxed fits, natural fabrics and non-toxic everything, which didn't exist in Vancouver. So, I decided to venture out on my own and create it myself. That's where the novel idea came from and, naturally, how I chose the name.