CARE | Wash your NOVEL gear in cold water and dry on low / normal heat. Use biodegradable soaps that are less harmful on the planet.

SHRINKAGE | There is always some shrinkage when working with natural fabrics so just know that your garment may shrink 0.5-1"- in the dryer and I have added length to the garment to account for this.

INKS | As you wash your garment, your print may soften and fade slightly. This is normal. We use more responsible inks that don't contain any PVC or Phalate in them and are much less toxic than your average screen printing inks.

INDIGO | Wash our organic indigo garments in the machine on cold with like colours like denim or other darks as some colour may transfer. Hang to dry or dry in the dryer on low. Colour will fade slightly over time just like your favourite pair of jeans. DO NOT use store bought stain remover.


“The average Canadian disposes of 14kg of textile waste a year.



We can do better. Buy less, buy better and don't just throw your clothes in the trash. Donate, upcycle, recycle, repurpose or downcycle them.